The information requested shows an incomplete part of the story. Yes, everyone wants to know how many followers and fans you have, but what is really important from a marketing and social media perspective is how much your content is consumed and shared.
Having 1M followers is an impressive number, but that does not mean a) your followers get your content or consume it, b) your content/updates are shared, and c) you have influence.
Is "brand vitality" the new buzzword? Do I need to change my Buzzword Bingo scorecard now?
Good post. So true that numbers are the beginning, not the end of measurement.
Thanks!
Posted by: Social Steve | 07/26/2010 at 02:44 PM