On average, a Facebook user who "likes" your content has more than double the number of friends than does a typical Facebook user. This could mean the user is more "social" or more influential; on the other hand, it could mean the user is an attention-seeking narcissist.
While it's fatuous to read too much into that statistic, the number does show that the average "liker" is more active from a social-web standpoint.
An even more interesting stat about the likers is that they click on five times more links to external sites than the typical Facebook user. If clickthroughs are what you're looking for from your social media strategy, this is good news.
Here's a stat just for news sites: The average Facebook user who "likes" content on a news website is 34 -- that's about 2 decades younger than the average newspaper subscriber.
We've known for some time that the future of journalism and social media are, at this point, inextricably linked; this stat provides a little hard evidence for that conclusion.
via www.cnn.com
The relevant stat here: people who click the Like button click on FIVE TIMES more links to external sites.
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