David Teicher Imagine: You've just walked up to the front desk at the Palms Hotel and Casino in Las Vegas and given your name. The clerk pulls up your information and right there next to your reservation is a number that will determine what kind of treatment you're going to get. Will you be invited to hang out in the exclusive Hugh Hefner Villa? Maybe. It all depends on that number, your Klout Score -- a ranking that will follow you around, whether you know it or not, and tell the world your worth as a consumer ... and eventually, as a friend.
That scenario might be imaginary, but the Klout Score, and all it entails, is quite real.
Palms' chief marketing officer, Jason Gastwirth, is currently building out "The Klout Klub," which "will allow high-ranking influencers to experience Palms' impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers." The Palms is already pulling in data from Klout and referring to it as part of their reservations process.
via adage.com
And now, as a stats junkie, I have to ask: so, what Klout score would I need to get into the club?
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