10/01/2010

Why Getting Attention Won’t Make You Rich | Copyblogger

Be remarkable. Be the purple cow. Get yourself noticed. Just be your own beautiful and unique snowflake self, and your allotment of raving fans will come find you and buy everything you make.

Ever heard that advice?

It’s a social media truism that as long as you’re authentic, you can’t go wrong. Fame, fortune, and the latest Apple products will all be yours.

Let’s face it — authenticity can be a great way to draw a crowd. Especially if you have an over-the-top personality. And because we live in the age of attention scarcity, many people think that getting attention is the hard part.

If only I could get noticed. If only I could get someone to read my stuff.

But attention isn’t actually the rarest commodity in the 21st century.

Trust is.

via www.copyblogger.com

Great post on the value of marketing, headlines, delivery, crafting a message and building trust with your marketing.

Oct 1, 2010 12:12:00 PM

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