Creating a cultural phenomenon

Another great two-second statement:

"We create cultural phenomenons."

[shiver] Doesn't that intrigue you and make you want to ask, how?

This came out of a networking meeting with Steve Lundin of Big Frontier, a marketing idea factory right here in Chicago. These are the guys you want to go to to create not a brand, not a marketing campaign, but a cultural movement. Part of their philosophy entails the attitude of just about every geek I know: just relax and let us do our jobs.

I feel more relaxed already. :-)