DSSP #35 Show Notes

Show Notes for Diary of a Shameless Self-Promoter #35:

Coming up on this week's show: technical improvements, relationship marketing, how to get the most out of your consultant and thought leadership.

Direct download is here.

00:00-1:30 Introduction

Welcome to DSSP! Send comments to heidim@heidimillerpresents.com or call the listener comment line at 206-984-9702, and be sure to check the Talk It Up! blog during the week! Sounders are graciously provided by BuzzCutz Audio.

1:30-9:55 Listener mail: podcasting technical improvements

Heidi excuses her slow email responses; Preston Bowman gives advice on technical improvements for the show, and Heidi promises to share her research on broadcast-quality mikes and how they interface to a laptop/PC. And thanks again to BuzzCutz Audio for those professional sounders!

9:55-14:30 Listener mail: relationship selling and trust

Rylan Harris writes in about relationship selling and engenders a talk on price and trust; Heidi shares a story of one excellent contractor out of five who managed  to both get information and establish a relationship over a brief phone conversation.

14:30-17:55 Topic: Relationship marketing

Jim Berger's article, Thoughts on Relationship Marketing,is thought-provoking, especially the bit on complaints helping relationships. Consider this:

Levitt maintains that complaints are a necessity, and one of the surest signs of a declining relationship is the absence of complaints. He points out that in even the best of relationships nobody is ever “that satisfied” especially over a long period of time. “The absence of candor,” Levitt writes, “reflects the decline or trust and the deterioration of the relationship..."

And don't forge to click on Dr. Wiglaf's Top 6 Relationship Management Issues.

17:55-21:20 Topic: How to capture an expert's value

Great tips from a professional consultant on how to get the most out of your consultant. [link to come]

21:20-26:05 Topic: Thought leadership

OK, the phrase "thought leadership" makes me roll my eyes with its buzzwordiness, but in this Blue Flavor blog entry, the author actually gives great advice on establishing yourself as an expert in an area of interest by blogging.

26:05-27:05 Resource: Podcast player

Sallie Goetsch, the Authorizer and Collabo-writer (authorizer.fileslinger.com), wrote in to suggest a podcast player you can pop right on your website from Big Contact. I like that listeners can subscribe directly from the player. Nifty!

27:05-end Wrap-up

Call the listener comment line at 206-984-9702, email Heidi at heidim@heidimillerpresents.com and don't forget to visit Heidi's weblog, Talk It Up!, during the week, for articles and updates. Thanks for listening!