Show Notes for Diary of a Shameless Self-Promoter #74: Email newsletters and spam
Coming up on this week's show: email newsletters, opting in and spam.
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Welcome to DSSP! Send comments to [email protected] or call the listener comment line at 206-309-SELF, and be sure to check the Talk It Up! blog during the week! Sounders are graciously provided by BuzzCutzAudio.com.
1:25 Listener mail: email newsletters and spam
Angie Pedersen weighs in on anti-spam legislation and suggestions on how to get opt-ins from new contacts; 8:15 Heidi comments on Angie’s excellent suggestions, especially the idea of using an autoresponder to give away a free article in combination with a newsletter subscription; 9:40 Eric Viege points out that the point of networking is to give—a contact that that person would want to know or could benefit from meeting; 11:35 Tim Smith of the Wiglaf Journal writes in to comment that while he isn’t offended when he is added to an email list of someone he’s met, he recommends strictly opt-in to avoid being labeled spam
12:50 Topic: Email newsletter research
This 2004 study on readers of email newsletters has some valuable information—how readers read, how the delete, how they don’t read and what they value as content. Check it out, with the bits discussed highlighted, here.
16:00 Shoutout from C.C. Chapman of Managing the Gray
Check out Exhibitors Journal, the best trade show industry blog I've come across
19:35 Coming up: DSSP’s first vidcast!
20:00 Upcoming Topic: ideas for holiday client gifts? Share!
20:40 Check out GoToMeeting!
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