Remember that vidcast that I promised back in December? Well, after stuggling with my first attempts at creating and editing video, voila! Welcome to the first vidcast of HMP, The Breadcrumb Approach: Four Keys to a Crowded Trade Show Presentation.
A bit of background... the inspiration for this vidcast came at RSNA. Me, I'm generally better in front of the camera than playing director or editor. But at RSNA, my client's booth was enormously popular, and we gathered full crowds for every one of the presentations, even when the show itself was a bit slow. In contrast, the booth right next to ours had an excellent speaker presenting an innovative product... and every chair was empty for the majority of the presentations. Ouch. What were they doing wrong?
Well, four things that I could think of. And these are classic mistakes that I've seen in many other booths with first-time presentations or demonstrations. So I considered calling this "Heidi's Tips So Your Presentation Won't Flop." Nyaaaaah. This is better, right?
The video will be posted to the DSSP feed... just as soon as I figure out how. In the meantime, feedback on content, editing and tech are welcome!
