Show Notes for Diary of a Shameless Self-Promoter #82: Trade Show Selling
Coming up on this week's show: trade show selling techniques with Mim Goldberg of Marketech.
Direct download is here.
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3:20 Listener Mail
Amy Gahran comments on the value of social networking sites; 6:30 Denise responds to episode 69 of DSSP on how she adapted the tip of sending postcards and trinkets from a trade show to make your clients feel special
9:15 Shoutout from Heather of Wiggly Wigglers podcast
Mim Goldberg of Marketech shares her advice for trade show selling; how she got into the business from teaching; how teaching adults is different; how selling at an exhibit is different from a sales call; three key differences are
- thinking differently (team vs. individual success)
- working differently (unfamiliar people and talking to strangers)
- communicating differently (finding out agenda first)
17:30 How do I keep from appearing fake when talking to strangers all day; the importance of hydration; classic trade show training mistakes she's seen over the years (not qualifying leads and using literature to get rid of visitors); 23:00 why set objectives for your trade show; measuring ROI; and return on objectives
If you have questions, call her at 508-836-2633; she's happy to help!
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