Show Notes for Diary of a Shameless Self-Promoter #82: Trade Show Selling
Coming up on this week's show: trade show selling techniques with Mim Goldberg of Marketech.
Direct download is here.
Welcome to DSSP! Send comments to firstname.lastname@example.org or call the listener comment line at 206-309-SELF, and be sure to check the Talk It Up! blog during the week! Sounders are graciously provided by BuzzCutzAudio.com.
Our sponsors: GoToMeeting and GoDaddy.com
Please visit our show sponsor, GoToMeeting and type in the promo code "podcast" for a FREE 45-day trial!
GoDaddy has plans starting at $3.99/month! Use code "pod65" for a discount on GoDaddy.com! I registered a new domain name with GoDaddy, and their tech support called ME to make sure everything was OK. They called ME!
3:20 Listener Mail
Amy Gahran comments on the value of social networking sites; 6:30 Denise responds to episode 69 of DSSP on how she adapted the tip of sending postcards and trinkets from a trade show to make your clients feel special
9:15 Shoutout from Heather of Wiggly Wigglers podcast
Mim Goldberg of Marketech shares her advice for trade show selling; how she got into the business from teaching; how teaching adults is different; how selling at an exhibit is different from a sales call; three key differences are
- thinking differently (team vs. individual success)
- working differently (unfamiliar people and talking to strangers)
- communicating differently (finding out agenda first)
17:30 How do I keep from appearing fake when talking to strangers all day; the importance of hydration; classic trade show training mistakes she's seen over the years (not qualifying leads and using literature to get rid of visitors); 23:00 why set objectives for your trade show; measuring ROI; and return on objectives
If you have questions, call her at 508-836-2633; she's happy to help!
Why not recommend Diary to a friend? Send the link via email and spread the word! Visit us at Blubrry.com; email Heidi at email@example.com, call the listener comment line at 206-309-SELF, and don't forget to visit the show blog, Talk It Up! during the week, for articles and updates. Thanks for listening!