I agree with most of it, but I still stay that "thru" and "nite" are wrong. They're not abbreviations; they're misspellings and should not be encouraged, no matter how few characters one is allowed. Using numerals for numbers, fine. Speaking in fragments, fine. But misspelling for brevity annoys the heck outta me, and there's no way I'm going thru that tonite.
Thanks to Wayne Hurlbut for arranging the interview for Blog Talk Radio! On Friday, we spent an hour talking about trade shows, presentation skills, booth flow and crowd-gathering. The whole talk is available online here: Heidi Miller talks trade shows on Blog Talk Radio
Since I was calling from the car on the way to a conference, there is one spot where my cell dropped the call, but for the rest, it was pretty smooth!
The show airs live on Thursday, April 19, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Miller discusses how to improve your trade show effectiveness, whether
you are an exhibitor, a presenter, or as an attendee. You will learn:
* How to make more business contacts while at trade shows
* How to attract more visitors to your company show booth
* How to avoid mistakes that can cost you sales and customers
* How to follow up with prospects after the show is over
Miller (photo left) is a trade show spokesperson who has given hundreds
of presentations and product demonstrations at trade shows all over the
world in industries as diverse as medical, manufacturing, plastics,
restaurant, housewares and education.
Clients report increased
booth traffic and sales lead generation with Heidi’s presentations.
Heidi has over eight years experience giving hundreds of presentations
In her own words:
My philosophy: your products are my products! A presenter is a sales rep, the face and voice of your company.
Heidi is a former teacher and corporate trainer with a concise delivery and warm, personable style. She is a technology friendly blogger and podcaster, trade show geek, and the author of Free Trade Show Tips.
1:00 Sponsor: GoDaddy.com--keep using POD65 for 10% off!
2:00 Listener Mail Listener Deb wrote in to share a great article on shameful networking from Liz Ryan. Don't be all "world revolves around me"! I share a great story about being the podcasting geek and pushing to podcast the networking group's meetings--I'm there anyway, right? Why not donate a little extra time? And the response to the first posting of an audio recording of the group's meeting was met with terrific response--and business inquiries. Now, that's not why I did it, and the response was surprisingly to me (although I'll admit pleasantly so), but a great example of giving first and getting unexpected responses!
9:00 Topic: Networking Chris Brogan wrote a great article on his own networking tips. Don't forget to read the comments, too; the conversation continues with excellent advice all around. My favorite bit? "Fall deeply, temporarily in love with the person you're talking to."
16:55 Miscellaneous/Listener mail
Are you using Jaiku? Comment or Twitter if so, and we'll talk next week!
23:00 Wrap-up Why not recommend Diary to a friend? Send the link via email and spread the word! Visit us at Blubrry.com; email Heidi at firstname.lastname@example.org , call the listener comment line at 206-309-SELF, and don't forget to visit the show blog, Talk It Up! during the week, for articles and updates. Thanks for listening!
FWIW, My podcast setup from the Podcasting Princess (www.podcastingprincess.com). My walk-through of hardware and software for my podcasting setup--for non-geeks like me who just want to be heard and join the conversation! For links to the products I mention, visit http://talkitup.typepad.com/weblog/2007/04/dssp_86_vidcast.html
Had a great time speaking to a really great group at the McHenry chamber last night. We had a lot of fun; we just couldn't stop talking about presentation skills!
Got some great questions, too, including how to approach smaller presentation groups (one-on-two or one-on-five) versus larger meetings and how to go into a hostile company when you're the consultant that is likely to axe at least a few people.
Thanks to Michelle and Bonnie for bringing me in to meet such a dynamic group!
My favorite tag line from the evening, from a home decorator: "If your room isn't becoming to you, you should be coming to us."
Inspired by Mitch Joel's #46 Six Points of Separation: Presentations and my talk at the McHenry Chamber of Commerce tonight, I have to ask: if you only had 15 minutes to give a talk on presentation skills, what would you cover?
More uses and musings about Twitter and how addicted I am. Wanna friend me? I'm at www.twitter.com/heidimiller! Another Twitter idea: Fox is using it to promote a new TV Show called Drive with the director tweeting a live commentary during the show's premier. If you're curious, follow it here
Listener Mail Don Marsh is converted to Twitter!
10:10 Topic: Dealing with blog negativity In light of Kathy Sierra's experience, a few thoughts on dealing with negative comments in the blogosphere.
First, distinguish among disagreement, rudeness and totally inappropriate, need-to-contact-police comments.
Wrap-up Why not recommend Diary to a friend? Send the link via email and spread the word! Visit us at Blubrry.com; email Heidi at email@example.com , call the listener comment line at 206-309-SELF, and don't forget to visit the show blog, Talk It Up! during the week, for articles and updates. Thanks for listening!
This article is the first in an
ambitious series of how-to's on podcasting. Reasons? Well, first, since
I'm giving more and more seminars on various aspects of podcasting
lately, writing things out in bullet points (oh, how I love the bullet
points!) helps to organize my thoughts and makes the presentations much
easier to customize and piece together. So the brain dump aspect is
But I've also run into a lot of my clients,
former clients and friends lately who "know I do that podcasting thing"
but ruefully admit that they "haven't figured out how to listen yet."
And as I eagerly start babbling about podcatchers and iTunes, I see
their eyes glaze over as they start to make a shopping list in their
heads. Butter, milk, oh and don't forget we're out of coffee.
really easy," I enthusiastically insist, "... so much more accessible
than it used to be, when you had to purchase a podcatching program that
only geeks knew about."
Cotton balls, fruit, crackers and toothpaste.
"And you don't need an iPod to listen, even!"
Cat food, kitty litter, those small packets of oatmeal, brown sugar flavor like I like...
And if podcasting remains out of reach for some folks, I'm OK with
that. But I think everyone should have the option of trying on a few
podcasts and seeing if they educate, inform, entertain or otherwise
improve their lives.
So here is Heidi's Ultra-Easy, Bullet-Pointed, Even-My-Mother-Can-Do-It guide to listening to podcasts. (Your comments and feedback are appreciated):
1. Go to the iTunes download page. Click the button that says Download iTunes 7.1.1--Free.Info:
ITunes is a popular podcatcher or aggregator, which is a program that
automatically loads and stores new episodes of all the podcasts you
choose to subscribe to.
2. Open iTunes. In the left-hand sidebar, click on "Podcasts" with the purple logo.
3. At the bottom right, click Podcast Directory.
4. Now comes the fun part! What are you interested in? You can browse by categories or check out the most popular podcasts. If
you are looking for podcasts on a specific topic, try typing a term
(such as "pet food," "yoga" or "Firefly") into the search box in the
top right-hand corner.
5. Once you find a podcast that sounds
interesting, click Subscribe. The latest episode will be downloaded
for you, and iTunes will automatically load any new episodes as they
6. Click back on Podcasts with the purple logo in the left side bar, and you'll see your new subscriptions! Now, to listen directly from your computer, just click the episode and the Play button at the top left. Voila!
OK, that's the easy-beasiest way. A few other options:
Want to burn to CD-ROM and listen to your podcasts on any CD player?
In iTunes, click on File and then New Playlist.
Drag and drop each podcast episode you'd like onto the Playlist, which will appear in the left sidebar.
you've dropped all the episodes you'd like to hear (remember that an
average CD will hold about 74 minutes of talk or music), click on the
playlist. You should see all the podcast episodes you dropped into the
Insert a recordable CD into your computer's CD-ROM drive.
Select File and then Burn Playlist to Disc. Once you
get the message that the disc is burned, you'll be able to play the CD
in most CD players.
Want to listen to your podcasts on an iPod?
Connect your iPod or mp3 player to your computer using the cable provided.
Under iTunes then Preferences, choose:
how often you'd like your podcasts updated (every hour, day, week or by hand)
what you want to do when new episodes are availabe (download all or just the latest one)
how many back episodes to keep on your iPod (last three, last 10, all unplayed, etc.)
Under the Podcast tab, you can also customize how many episodes of podcasts are loaded to your iPod
Your iPod will update automatically according to your preferences!
Want to subscribe to a podcast that isn't available through iTunes?
From the podcast website, locate the feed URL (it should look
something like http://heidimiller.libsyn.com/rss or
Open iTunes. Under Advanced, click Subscribe to Podcast. Paste the feed URL there and click OK.
If you have feedback on how to make these more for-your-mom clear or a suggestion for the next podcast how-to, please comment below and join in the conversation. Your feedback is most welcome!
"The Power of the
anecdote is so great...No matter how boring the material is, if it is
in story form...there is suspense in it, it feels like something's
going to happen. The reason why is because literally it's a sequence of
events...you can feel through its form [that it's] inherently like
being on a train that has a destination...and that you're going to find
— Ira Glass
Unsurprisingly brilliant, coming from Ira, of course, with a nod to Garr for providing that particular excerpt in his own post.
So as I watched this video of Ira explaining the points of why anecdotes are so engaging and so very human, I began to wonder how the interviewer could work to bring those out. As an interviewer, Ira seems to have a magical gift for inciting interesting anecdotes. For the rest of us, how would we accomplish that? How do we move from fact-finding questions to a situation in which the interviewee is comfortable enough to actually tell us a story?
Trained interviewees, of course, will have their best point-illustrating anecdotes in their back pockets and will whip them out whether you ask an appropriate question or not. But often we podcasters are interviewing brilliant, insightful people who don't happen to be media-trained. The benefit is that their voices are still real and human, and they don't speak in sound bites. The downside is that they might not have their point-illustrating anecdotes ready to go.
So how do we, as podcasters, draw those out? How do you set up an environment ripe for anecdotes?
OK, I could SWEAR I did a post about my interview techniques seminar being accepted to Podcast Expo. I specifically remember doing the links and typing in the trackbacks. It was a great post, with info on what I did and didn't want the seminar to be and asking for community involvement in its creation. It was an unparalleled masterpiece of a blog posting.
But since it has evaporated, you're stuck with this one. :-p
If you attended the interview techniques seminar at PME last year, you were probably disappointed. While the presenter had interviewed thousands of famous stars, she had little useful advice for podcasters who had no journalism background, no paid staff, and from whom Jennifer Aniston would never return a phone call. I very nearly walked out of the talk when one attendee asked her how to deal with the issue of spacing out during an interview (since we tend to work around day jobs and interview early in the morning or late in the evening, when we're tired and unfocused), and her response was "hire another A(ssistant) P(roducer)."
Um, yeah. I'll get right on that.
Now, I have not interviewed thousands of people. I stutter and lose focus. I have asked boring questions and interesting questions that flopped. I've lost my train of thought. I've laughed at inappropriate times. I have misunderstood what a guest was saying. And I'm quite sure that Jennifer Aniston would not return my phone calls. In fact, I'm in no way qualified to give a seminar on interview techniques except to say how not to do an interview.
What I do know is that some podcasters have very different interview styles--and we can learn from them all. Shel Holtz comes from a PR background, and that man can keep an interview going and sound like he's talking to an old friend. Anna Farmery asks planned, pointed questions and stays on task. Heather Gorridge laughs and jokes her way along with her guests as if you were in her living room. Marc and Fausto have no fear of interrupting their guests, as long as it's for something funny.
What about you? If you podcast, how do you approach the interview with your guests? Do you plan out questions, send him/her the list and stick to it? Do you pause so you can edit your questions in later? Do you just ask one question and go with the flow? What do you do when you have a "brain fart" and can't think of what to ask next? Do you add your own experiences and make it more like a conversation, or do you try to keep the interview 90% guest, 10% you?
And also, any funny stories? I wanna hear the stories!