If you're still part of the unwashed masses who believe that Twitter is just another shiny Web 2.0 time-waster, take a look at how businesses are using Twitter for real marketing to make real connections to real people.
- The Twitter Handbook blog I can't believe I didn't find this sooner! [Adds blog feed to Google Reader] Coach Deb shows not only how easy and fun Twitter is, but the site is a haven for those with questions about how to best utilize the new(ish) tool.
- Twitter Strategies and Connections Facebook Group. Run by Chicago's own estimable Mark Carter, the very active group discusses etiquette, recent articles and tips on making great connections via Twitter.
- And where would we be without the good folks at Common Craft to break all these social media tools into simple, plain English and show one of the great benefits of Twitter: seeing the person's life between blog posts.
