Drag your CEO into social media

Just  listened to the latest Speakers and Speeches edition of For Immediate Release, and I'm blown away. This should be recommended listening for all social media consultants who need to work with/convince/persuade concerned CEO's that participating in online discussions is not a waste of time and will in fact facilitate kinds of communication such as you've never before had with your customers and brand ambassadors.

Go. Listen. Now.

It's an hour-long panel of Mark Ragan acting as if he were a reluctant CEO questioning the transition to social media as a communication channel, all while David Biesack from SAS, Shel Holtz, Vida Killian from Dell, Terry McKenzie from Sun Microsystems and Jim Ylisela from Ragan Communications overcome each common objection with clear, reasoned responses and solid examples.

Wanna convince a CEO or company that blogging, participating in Facebook or Twittering will open lines of communication they've never dreamed of? Go listen. Best hour you'll ever spend.

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