When you set up Twitter searches for your name, company name and trending topics, do you also check for references to your website or blog? With the prevalence of URL shorteners such as is.gd, bit.ly and more, it's been tough to check for a full URL--who Tweets a full URL any more?
Now you can, thanks to TweetBacks, the Twitter search engine for URLs. Just type in your blog or site URL, and TweetBacks will find all references to it, even if the URL has been shortened or is a specific post within the blog. For example, my first search turned up a reTweet from @AmandaSena I hadn't caught before: