This is a continuation of a series on Twitter best practices, this time focusing on the corporations and organizations out there who have decided to enter the Twittersphere to engage around their brand. First, cool, dudes! Twitter can be a great tool for building relationships, doing research and development and providing personal customer service to your customers, members and fans.
So you're ready to set up your Twitter account. A few items for your checklist:
- Your profile should have a photo that looks like you. Nothing says "Twitter newbie" more than the generic Twitter logo. And nothing says "impersonal corporation" more than your company logo. Use a face of the human that is Twittering.
- Provide a link to your website. Neglecting this is neglecting a primary way for followers to find out more about you than can be said in 140 characters.
- Add a description to your profile, making use of searchable keywords.
- Specify the human who is Twittering for your account. If it's more than one, use the carat and initials to identify the Tweeter each Tweet
As you start Twittering, remember to focus on engaging in conversations with your followers rather than pushing or selling your own products and content. If followers feel they're being sold to, they'll unfollow and block you faster than they'll hang up on your annoying IVR (and then Tweet about it). A few guidelines:
- Use @ replies to comment back to your followers' Tweets
- ReTweet liberally. To reTweet a user's Tweet, simply write "RT @username" and cut and paste the content of the original Tweet. Or just use the RT button if your desktop or smartphone app has one.
- Post links to articles and content you think your users would find interesting. A good guide is Chris Brogan's rule of promoting other people's content eight times more often than you promote your own.
- Post links to your own content, but see above.
For example, a not-so-great Twitter brand account: