What's even better is that the class is being reshaped and reformulated for professionals instead of hobbyists--so we get to cover not just basics but also audio editing techniques for working with waveform files. Geek girl heaven!
It's still only a one-day class, and I'd like to cram in as much as I can. What do you think--is this entirely too ambitious? How is the marketing strategy to technical skills ratio? I would love the feedback!
Who Should Take This Workshop:
This workshop is for PR,
ad, and social media consultants, corporate communications managers, and
entrepreneurs who want to learn the basics of strategy, production, and
promotion of podcasts. In short, it's for anyone who wants to share their
insights, questions and influence with a vibrant community of podcast listeners
9:00 - 9:30 Introductions
Why and what do you want to podcast?
What podcasts do you listen to now? How do you listen to them?
9:30 – 10:00 What is a podcast and why should you care?
The nature of the space and basic community-building philosophy
10:00 – 10:30 Building a marketing strategy
Create a clear idea for both your overall marketing plan and how a social media presence/podcast will fit into it.
- Who are you and what is your overall objective?
- SWOT analysis: strengths, weaknesses, opportunities, threats
- Engagement strategy: people, objective, strategy, technology
10:30 – 10:45 Break
10:45 – 11:30 Market Research
The first step in any social media campaign is listening. Every podcaster must be aware of currently available content and audience following. This session shows:
- How subscribe to topical podcasts
- How to analyze podcast host, appeal and engagement
- Finding your voice
11:30 – 12:00 Introduction to Content Strategy
Brainstorm and create a basic content strategy, host format, show format, show length, topic creation.
12:00 – 12:45 Lunch
12:45 – 1:15 Hardware and Software checklist
Recommendations and checklist for microphones and portable recorders from $50-$250, editing and recording software, listener comment line and hosting service.
1:15 – 2:45 Audio Editing Basics with Audacity
Basic audio editing using Audacity free software. Learn basic editing of waveform files: record, select, delete, adding tracks, moving tracks, noise reduction, fade in/out, normalize.
2:45 – 3:30 Promote Like Crazy
Includes Show Notes Basics, the basic format and key items to include in blogged show notes as well as tips for promoting the podcast through social media such as Twitter and Facebook
3:30 – 4:00 Questions/Review