Last night's SMC Seattle event was a great time (as always) and thought-provoking (as always). Christopher Burgess of Cisco Systems threw out so many fun "didjaknow" facts that I feel compelled to jot down a few and throw them back out for those who couldn't make the event.
I feel comfortable saying that Burgess' intent wasn't to make everyone paranoid. Just aware. Aware enough to make informed decisions about what and how to post online. Let's be honest; we all know the internet isn't all that secure to begin with. As Burgess exclaimed in what might be my favorite understatement of the evening, "Facebook wasn't made for HIPPA!"
And as a Senior Security Advisor to Cisco, his job is to be paranoid and make full-force warnings of all the risks. That is, if you still step in it and lose your job because of a Facebook post or your employee's private data because of an insecure link, it shouldn't be because you weren't aware of the risks posed by participating in those spaces.
Before things got started, some fun announcements for the social media crowd. First, we were all delighted at the announcement that Shauna Causey was named as the new VP of SMC Seattle. It couldn't have happened to a more deserving or talented social media strategist, that's for sure! And what a great idea for one of the sponsors, TungleMe, to bring up not the CEO but simply a devoted fan to talk about how she uses Tungle and what a great tool it is. Now that's influencer engagement, right there, folks: bringing in a third party to give a testimonial instead of slathering your marketing speak all over the audience. Kudos to Tungle for taking that approach.
Christopher Burgess on Security and Social Media:
- 91% of all consumer Internet traffic will be video by 2013
- Project 1 trillion connected devices by 2013
- Currently, there are 5 connected devices per person. By 2013, there will be 140.
- Word of the day is exabyte. That's tech speak for "a crap ton"--Laura Moriarty
- Advice for appropriateness of social participation: compartmented voices: blend your corporate voice with your personal voice.
- Good to remember: "Facebook wasn't set up for HIPPA" (there's an understatement!)
- Take accountability for your words. Don't use anyone else's material without permission
- "If you're speaking on behalf of a company, the worst part is having an android voice." Be human. Be warm. Sprinkle (not too) personal details into the conversation.
- The ultimate social media policy? Common sense--Helen Pitlick
- At school, we teach driver's ed to keep kids safe on the roads. But we don't teach online safety in school.
- If you're using the same password on multiple platforms, you're entrusting the weakest security link.
- "Excel is the best business intelligence tool in the world"--from Aviel
- "The faster you write that blog post, the faster Google will index it"--also from Aviel (GREAT motivation for just getting that post out!)
What about you? What did you get out of Burgess' talk?
Special thanks to GeekGiant for the photos of Causey and Burgess.