I'll admit it; I love summary, end-of-year posts. I love the idea of taking stock, looking back, seeing what we've learned and looking forward. In the immortal words of Inigo Montoya: "Let me 'splain. No, it is too much. Let me sum up."
By traffic, this blog's top 10 social media posts of 2010:
- Why no one clicks on your Twitter links A lesson in discovering the value of automation in social media. And it didn't hurt that Guy Kawasaki posted the link to Alltop as well.
- Social media won't help your customer service An insight decrying social media as a panacea for ailing customer service departments
- Why podcasting is still cool Even though podcasts are no longer as shiny and exciting as they were in 2005, they are still one of my primary tools for consuming long-format content on social media and PR. In a way, podcasts are a refreshing way to drink from the fire hose.
- A newbie podcaster's dream I have a soft spot for podcasting, which was my gateway drug into the realm of social media. This podcasting solution really blew me away with its affordability.
- Social Media strategy for dummies, part 1 A quick review of my method for approaching social media strategy for brands and corporations, large and small
- Popularity does not equal influence A big trend in 2010, the need to separate sheer numbers (popularity) from real influence and capacity for engagement
- The Internet IS for p0rn: Social Media Lessons Learned from Avenue Q This is what happens when geeks get together at BarCamp Seattle. Throw in a few muppets, and you've got social media gold.
- Solving Filter Failure A look at Paper.li, a free tool designed to combat filter failure by creating a Twitter newspaper by topic, list or hashtag
- Five steps to being a human even when representing a brand A great guide for maintaining a human voice even when charged with representing a corporate brand online
- Facebook fans want to show public support of your company A fascinating study showing that, in fact, many people don't fan a brand on Facebook because they want discounts or coupons; they actually want to publicly show support of that brand to their friends
While I covered topics involving experimenting with new social media tools and tactics in 2010, I also noticed the trend toward more strategic and analytical posts. Of course, coming from a pedagogical background, there will always be a lot of how-to in this blog. However, 2010 was a year to supplement the how-to with the why and analyze what does and doesn't work. What about you? What types of posts did you read more of in 2010?