This week, before Kraig Baker's presentation, "You Tweeted WHAT?" The Legal Risks of Social Media, I sat down with Baker to pick his brain about trends in privacy and security as well as copyright and liability. To find out more, join us on February 23rd at 7:30 AM at Davis Wright Tremaine for Baker's talk on the risks of engagement in social media. Register here.
3:00 With so many opportunities for information sharing, is privacy even a concept any more? Users are willing to share information with some but not publicly; users have a desire to control their own data; in Europe, the data belongs to the data subject, but in the US we see it as belonging to the person/company that collected the data.
6:45 What will the trend in privacy be: to reveal less information, or will the law catch up with privacy concerns - norms and expectations will change; the law might catch up with location-based advertising, perhaps; we won't match European security principles any time soon
10:15 Compared to the rest of the world, how secure are we with our data? The rest of the world is far more protective, e.g., double opt-ins for newsletters in Germany.
12:30 Liability on the web vs. a newspaper
14:45 What are the risks of creating a society media presence within an organization? The first question is always, "What is your intent with participating in social media?" What people often don't think about addressing in a social media policy, including the good employees wanting to defend the brand or fix a problem, which can create liability that didn't exist previously.
21:30 The benefits are worth it, including analytics regarding trends and common problems and creating ownership within the company
24:30 How will social media affect copyright law and practice? Isn't a reTweet technically copyright infringement? What is different is that in the past, not everyone was a content creator, so expectations are changing.
27:10 "Everybody has an idea about what copyright law is... and for the most part, it's wrong."
27:30 What fair use really is
29:00 How is Creative Commons affecting copyright law? It won't change copyright practice, but we might see more Twitter-like TOS.
31:30 What is the future of privacy? A magic reputation manager that would erase everything embarrassing you did in the past online. :-) Norms will change first; legislation will follow. Advertising will survive as long as people are unwilling to pay for platforms.