I've been playing with dlvr.it, an online app for automatically delivering content to your social web. Of course, I'm a fan of posting interesting links with personal commentary, and that is always my first choice. However, one of the downsides of being a social media practitioner is that, when things get going, you have less time to spend on your own social media presence. The time commitment of remaining constantly connected can be overwhelming.
So maybe a 'bot isn't that bad. Dlvr.it is a service that will automatically deliver content to your social web, including Twitter, Facebook and Tumblr. "Content" is defined as anything with a feed, including your blog RSS, but what I'm finding useful is the ability to post specified items in a Google Alert to Twitter and Facebook.
So I tried it out for the Spoken Communications Twitter feed, something that benefits from more timely updates than my current schedule allows. I already have a Google Alert set for the keyword "IVR," so I just grabbed the feed and set is as a source, directing it to post to Spoken's Twitter feed.
The most useful aspect of dlvr.it is the capacity to schedule the pull from the feed, so that new items are spaced out over the day. For examle, I asked for items to be posted every three hours with a maximum of 12 items daily:
Each post is tagged with #IVR; I recently added the tag "news" as well to acknowledge that these Tweets are part of a news feed:
So far, the #IVR news Tweets haven't seen a great deal of response in terms of mentions and reTweets. As I play with the feed content and scheduling, I will report back on the engagement success of the tool.
For a more detailed tutorial on how to set up a dlvr.it feed, check out this awesome video by Troy Janisch at Social Meteor on using Dlvr.it to create a Twitter news bot:
How about you? Has anyone else tried dlvr.it? What tricks did you use to earn the best engagement and provide the most value to your followers?