How are consumers using smartphones?
We all know that no one actually makes calls from their smartphones any more. Well, perhaps, but it's pretty far down the list. When you whip out your smartphone, what is the activity you're engaging in most frequently? The Pew Research Center's Internet and American Life project did a study, and Tatango created this lovely infographic:
Source: Tatango Mass Text Messaging
No surprise that text messaging and taking photos are leading the way in smartphone functionality. Text messaging is quickly becoming the preferred mode of communication for an ever-expanding list of generaitonal age groups. And the last time I went shopping for a new camera, I quickly realized that my iPhone camera could produce better photos at higher resolution than 90% of the point and shoots on the market.
However, the study engendered a few questions, such as what are users browsing for on the web? I often whip out Wikipedia during a conversation to look up who starred in that movie, who said that quote, or how is that product actually produced. What is everyone else browsing for?
Furthermore, if users are spending 69% of their time downloading apps, that begs the question: which apps and why? For me, shiny new apps have lost their luster, and I require a recommendation by a friend or a review from a trusted source to bother to download a new app. I would love to see a subcategory of the type of apps that are generally downloaded. Photo apps? Movie listing? Financial? Task management? Games? Social networking? Coupons and location-based services?
What about you? Does your smartphone behavior match what Pew has discovered?