Americans seek instant gratification more speedily than ever before--and organization that can't keep up will lose.
After chatting with a commenter regarding a post I made a while ago on How to Communicate with Americans, the idea of appreciation of conciseness and brevity was at the top of my mind this morning. In that post, I posited that American's aren't stupid, exactly; we just value our time above all else, so we tend to appreciate speakers who will tell us within the first 30 seconds what their point is and then give concise supporting evidence, preferably in three main points. As I wrote then:
Whether you are in conversation or giving a marketing presentation, within the first 30 seconds, you must tell us why we are communicating and what the ultimate goal of it is. If you do not share this information within 30 seconds, we will pull out our Blackberries or iPhones and get some work done.
We tend to value productivity, even though there is evidence that ostensibly time-saving practices such as multitasking makes tasks take an average of 25% longer.
So when this infographic came across my desk, I wasn't at all surprised at how unwilling we Americans are to wait. For anything.
Created by: Online Graduate Programs