One of the questions that arose during this week's Huzzah! event on Search and Social Revelations was the issue of Facebook profile versus a brand page.
While changes have been made that allow pages to act more like people (the ability to Like other pages, for example, and receive notifications when a fan has posted to the page), there are still many advantages to having a personal profile that business colleagues, leads and partners can connect with. However, many of the workshop participants had originally set up their personal profiles as just that--a way to connect personally with friends and family, without the intention of posting information that was for public consumption.
My current stance on the matter is to have both: a personal profile so that colleagues, associates and industry connections can connect with you personally, tag you in photos from industry events, and message you personally. And then, if you are also a consultant or sole proprietor, it's wise to take advantage of the benefits of a brand page for engaging with fans and promoting events. After all, Facebook is social networking, and networking has always relied on personal connections.
So how does one make the transition from a heretofore extremely personal profile to a more global, public profile?
HubSpot recently produced a quick, two-minute video on how to do just that by creating custom lists to limit which contacts see which information so that your Facebook profile can serve your business networking needs as well: