As a social media geek and content curator, I'm always trying out new toys and apps. There were a lot of remarkable tools that became available in 2010. To cap off the year, my top six:
- HootSuite This Twitter app turned social media curation tool has grown dramatically in the past year. I use both the web interface (on my laptop) and the iPhone app. Not only does it enable posting and tracking of multiple streams for multiple Twitter accounts, the owls over at HootSuite headquarters also added Facebook status update posting as well as posting to any Facebook Page that you have administrative rights on. I became a fan of its scheduling ability, as I tend to take an hour each morning to schedule the day's Tweets and posts for the various entities I represent, and when HootSuite added the bulk Tweet scheduler tool this month, I thought I'd died and gone to social media manager heaven. In fact, I even pay for the Pro version so I can manage six different Twitter accounts, five Facebook accounts/Pages and LinkedIn to boot. More than worth it!
- Google In-Page Analytics This is a nifty visual report available from the Content section of your Google Analytics reports. It enables you to visually analyze your website pages in order to assess how users interact with those pages, and helps you to analyze click patterns at a glance. For visual learners like me, this little tool helps me to see at a glance whether the visual layout is working or not.
- SEOMoz's Open Site Explorer is a link popularity and backlink analysis tool, perfect for those of us who want to optimize the sites we manage without spending all day delving into the murky world of SEO. Enter a site and see an analysis of up to 10,000 links as well as page and domain authority and linking root domains.
- Twitalyzer is a Twitter analysis tool offering "serious analysis for social relationships." It offers graphs and analysis not only of the Twitter account's Klout and influence, but it also drills down into analyzing the level of influence and reach of the account's friends, reTweeters and influencer types. Likewise, the free service offers a plethora of insights into Tweets, tags and sentiment as well as attractively graphing the user's activity by hour, day, week or month.
- Poll Everywhere (hat tip to Shauna Causey for turning me on to this!) is an audience response system that uses mobile phones, twitter, and the web. This is a fun tool for kicking off a live presentation with a quick audience poll and viewing the real-time results, live, on your slides. Responses are displayed in real-time on pretty, real-time charts in PowerPoint or Keynote.
- KnowEm Handy service for securing your name or brand across every social site where it is available. Just starting out? Select your consistent brand ID and find out every site where it's available. Got a few accounts but want the freedom to expand? Go here to see where your brand ID is still available.
- And a bonus... Zippo iPhone app Not as earth-shattering for social media management, but a lot of fun all the same. I've used this app in countless movie theaters, karaoke venues and other live events, and it's always fun to hear the giggles cascading through the smoke-free audience as I sway with the music. :-)
What about you? What are your must-have tools of 2010? Any apps, analyzers or content management tools you can't live without this year?