This week, before Derek Johnson's talk at Social Media Breakfast Seattle on May 18th, Mobile Messaging: Taking Your Social Media Campaign on the Road, I sat down with Johnson to pick his brain about best practices for SMS marketing campaigns. To find out how to make mobile work for you, join us on May 18th at 7:30 AM at Waggener Edstrom in Bellevue for Johnson's talk on best practices for mobile messaging and QR codes. Register here.
4:30 Why text messaging--isn't it for the younger demographic?
7:30 What are the benefits?
- Text marketing must be opt-in only
- 98% open rate and average time to open is four minutes (vs. 48 hours for email)
- Facebook adoption is 50%, fewer than 4% uses Twitter, but 80% of mobile phone users are actively text messaging
10:30 What are the best use cases? Cases of customers benefiting from the time sensitivity of text messaging, such as police reporting missing persons or businesses driving traffic during slow times. Key statistic: businesses get 5-15% redemption rates for mobile messaging.
16:00 What are the keys to composing an effective text message? Offer real value
and don't copy your Twitter and Facebook offers. In fact, offer the most value here as opposed to other mechanisms. Use the "quarter test" - if your customers had to pay a quarter to receive the text, would they still want to receive them?
19:30 What are QR codes and how should they be used? Their best use is to scan and have it automatically send a keyword text opt-in message.
24:45 What is the next big thing? NFC, near field communication
27:30 Plug away! Tatango, thederekjohnson.com