Media Munchies

Mayo Clinic Facebook Strategy | LiveWorld SocialVoice

via www.liveworld.com

Bookmarking this case study on how the Mayo Clinic skillfully and successfully dealt with an outbreak of rage after one of its doctors made a racial remark. Textbook case on how to effectively deal with public outrage on Facebook.

Who are All of These Tweeple?

via www.briansolis.com

Great insights on Twitter as a relevance engine, not a social network. By Brian Solis. Tons of stats on Twitter users, including that Twitter users are most likely:
- Women than men
- Single, with no kids at home
- Have average incomes
- With some college experience
- Own their primary place of residence
- Live in a suburban location

The Measurement Maven of the Month: Holly Allison, VP of Marketing, Vico Software

My first question to the panel was, “What are you currently doing to measure your social media efforts?” Her response was (I’ve paraphrased): “Our initial thought was that maybe we could start a community to help do tech support for our product. Then we realized that we could drive traffic to our website. So our most recent KPIs show that 16% of visitors to our web site come from our social media activities. Of those 27% turn into a qualified lead and 15% download something and 8% turn into customers. We calculate ROI by looking at revenue minus my salary times hours spent on social media.“

via kdpaine.blogs.com

Bookmarked this for my own use. Personally, I want to know how they tracked clickthroughs from specific LinkedIn groups. At Spoken, we get a lot of traffic from LinkedIn, but I would drool to track it this effectively!

SEO Is Dead, And The New King Is ‘SMO’ | paidContent

Search was critical when answers to questions were scarce. Google (NSDQ: GOOG) can find an answer to almost any keyword query from among the zillions of pages on the web. But at a time when such answers are abundant, it’s far more valuable to find the best content for me – and increasingly, find it before I’ve even asked for it. The sort algorithm that works best for that is more correlated to who’s doing the asking than how they would phrase the ask.
For that level of personalized results, no abject algorithm can keep up without deep knowledge of its users. Advantage: Facebook. 

The encouraging implication is that the audience values content, not keywords. And Facebook sides with the audience. And so it’s time to christen a new era of social-media optimization, or “SMO.” The era of SMO liberates publishers from the exercise of tricks, hacks and keywords. Instead, the big opportunity is now once again creating and refining the most appealing content possible. 

Imagine that.

via paidcontent.org

My prediction: good, engaging content will win over keywords in the future. This is good news to hear. SEO was always a dark, mysterious labyrinth to me. Social media? No mystery there. It's all just paying attention, measuring and being a decent and intelligent human being.

QR Codes in Social Media, Marketing, & Advertising – A Definitive Guide

Because you’re starting to see them everywhere…

Yes, we need to “go there”, let’s stay ahead of the curve and dive right into it, shall we? I’ll go ahead and be the first to admit that not long before this article, I only had a basic understanding about QR Codes (Wikipedia link). I hope that by providing some of the resources used in my own homework, you might take away a better understanding of QR Code itself, and perhaps more importantly, you’ll be inspired to explore the possibilities and implement QR Codes into your own marketing and advertising efforts.

via noteasytoforget.com

Great post explaining what QR codes are, how to use them and how to integrate them into a mobile strategy.

Why Getting Attention Won’t Make You Rich | Copyblogger

Be remarkable. Be the purple cow. Get yourself noticed. Just be your own beautiful and unique snowflake self, and your allotment of raving fans will come find you and buy everything you make.

Ever heard that advice?

It’s a social media truism that as long as you’re authentic, you can’t go wrong. Fame, fortune, and the latest Apple products will all be yours.

Let’s face it — authenticity can be a great way to draw a crowd. Especially if you have an over-the-top personality. And because we live in the age of attention scarcity, many people think that getting attention is the hard part.

If only I could get noticed. If only I could get someone to read my stuff.

But attention isn’t actually the rarest commodity in the 21st century.

Trust is.

via www.copyblogger.com

Great post on the value of marketing, headlines, delivery, crafting a message and building trust with your marketing.

9 Ways To Build A Twitter Community With Substance | Brass Tack Thinking

Ah, Twitter. I keep seeing all these people saying “Yay! 1,000 followers!”. And then I get sad, because I think they’re really missing the point. Connecting with people is great, but don’t you want to connect with people who will enrich your experience overall?

Everyone uses Twitter differently and I get that. But I know what’s worked for me. Much of it hasn’t been deliberate or engineered, it’s just what makes natural sense to me. But in case there’s a tip or two in here, I agreed to post about my thoughts on building community on Twitter. Here’s my take.

1. Start With Twitter Search.

Go to search.twitter.com and type in a word or phrase that represents something you’re interested in. Try something like “I’m reading” to home in on people sharing the books they’re reading. Or how about “foodie” to find other culinarily-minded folks? Be creative. Try a bunch of different words. Then follow people who are talking about subjects and areas of interest for you.

via www.brasstackthinking.com

Pretty much every Amber post is a winner, but don't you love how she nails it down and gets to the meat of things? I do. I'm totally milking this post for my next presentation on building community.

Need a Reservation? That Could Depend On How Big You Are on Twitter (Really) - Advertising Age - DigitalNext

David Teicher

Imagine: You've just walked up to the front desk at the Palms Hotel and Casino in Las Vegas and given your name. The clerk pulls up your information and right there next to your reservation is a number that will determine what kind of treatment you're going to get. Will you be invited to hang out in the exclusive Hugh Hefner Villa? Maybe. It all depends on that number, your Klout Score -- a ranking that will follow you around, whether you know it or not, and tell the world your worth as a consumer ... and eventually, as a friend.

That scenario might be imaginary, but the Klout Score, and all it entails, is quite real.

Palms' chief marketing officer, Jason Gastwirth, is currently building out "The Klout Klub," which "will allow high-ranking influencers to experience Palms' impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers." The Palms is already pulling in data from Klout and referring to it as part of their reservations process.

via adage.com

And now, as a stats junkie, I have to ask: so, what Klout score would I need to get into the club?

Most Tweets Produce Zero Replies or Retweets [STUDY]

via mashable.com

Saving for later analysis. Really, wouldn't we go crazy if 71% of Tweets DID get a reaction??

What the 'Like' button means for web traffic - CNN.com

On average, a Facebook user who "likes" your content has more than double the number of friends than does a typical Facebook user. This could mean the user is more "social" or more influential; on the other hand, it could mean the user is an attention-seeking narcissist.

While it's fatuous to read too much into that statistic, the number does show that the average "liker" is more active from a social-web standpoint.

An even more interesting stat about the likers is that they click on five times more links to external sites than the typical Facebook user. If clickthroughs are what you're looking for from your social media strategy, this is good news.

Here's a stat just for news sites: The average Facebook user who "likes" content on a news website is 34 -- that's about 2 decades younger than the average newspaper subscriber.

We've known for some time that the future of journalism and social media are, at this point, inextricably linked; this stat provides a little hard evidence for that conclusion.

via www.cnn.com

The relevant stat here: people who click the Like button click on FIVE TIMES more links to external sites.