Now that I'm back from last week's LabelExpo and plugged in again (with long show hours, internet fun was limited to essential email and Podcast Expo planning only), here's a shameless plug for Diary of a Shameless Self-Promoter's new sponser: PromosPlus marketing!
See that pretty blue badge in the upper right-hand corner? Go on; click it! You know you want to!
Plus a generous 10% discount for DSSP listeners; what's not to love?
So the shameless plug: PromosPlus has a variety of promotional items, from basic pens to calendars to thank-you cards (remember how important handw-written thank-you notes are?) to those sticky pad thingies you can put on your car dash to keep your cell phone or iPod from sliding around.
And a few ways to use promotional items:
- smaller items like pens, notepads, etc. are great for keeping your logo in front of the client's eyes
- thank-you cards are great for adding a personal touch and building relationships
- clever trade show giveaways (blinkie balls, e.g.) help build your brand, especially if the item is tied in to your message or name
- more substantial gifts (calendars, coffee mugs, mouse pads) stay on your clients' desks for longer and stay in the line of sight
How do you use promotional items? Have you had any great ideas that you got feedback on? Any particularly successful campaigns? Share the creativity!