There are 4.2 billion texters worldwide. And some of them use SMS for life-changing and life-saving essentials.
When I found this piece, I thought I would be linking to a series of posts on SMS messaging and SMS campaigns (and I still will). But that's really my Western-centric point of view at work. The latter half of the infographic really caught my attention. Texting is being used worldwide to fight corruption, detect counterfeit medication and increase income levels in Afghanistan, Ghana and Kenya? That I did not know.
Such simple technology. Such a world of difference.