What is the intersection of offline and online when it comes to word of mouth? Where do the two connect?
This week, before Saul Colt's formal Social Media Breakfast presentation (plug: Tuesday, January 25th 7:30 a.m. at the Microsoft Store in Bellevue Square Mall Shandwick; register here), I sat down with Colt for a fun and informational chat on his take on word of mouth in the digital age.
SMB Podcast #9: How to Create Amazing WOM
Show Notes
1:20 What the "Head of Magic" and Idea Integration does
7:05 Real-world applications of integration online and offline WOM; reference Beck Carroll's Customers Rock blog; the best reason not to do things the way everyone else does things is that most people aren't successful
16:20 What is missing from most campaigns is fun
19:20 How to generate word of mouth using mustard
22:50 Social media predictions for trends in 2011--this is the year customer service will rule
Find Saul Colt on Twitter, his blog or the Freshbooks blog. For more free Social Media Breakfast Seattle podcasts, visit the SMB Seattle LibSyn page.